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avatar for MARIA EUGENIA (XENIA) BELTRAN

MARIA EUGENIA (XENIA) BELTRAN

INMARK EUROPA - TAG CLOUD PROJECT -
Senior Innovation Management Consultant
Madrid, Spain
I provide consultancy in Information Systems deployment and Business Intelligence Analysis in the manufacturing, financial and government. My background is Information System Engineer with an MBA in International Management. I have accrued extensive experience as functional business analysis, in IT deployment, as well as in market segmentation and profitability analysis based in users/consumers/citizens` behavioural patterns and Life Time Value (LTV). During last 8 years I have applied this experience to evidence-based research and I have contributed with FP6, FP7 and H2020 EC cofounded projects (VIKEF, APARSEN, SMART VORTEX, SHAMAN, iSAC6, Value-IT, OKKAM, PROMISLingua, LT-COMPASS, TAG CLOUD, RAGE, “No One Left Behind” and STEP). I have gained competences in social and economic analysis, urban and societal resilience, dissemination/exploitation/impact/business/commercialization plans, user-citizen centric analysis, project management, go-to-market strategies, ICT market foresights (hardware, software & services), development of the Roadmaps for Semantic Technologies (including Open Data and Linked Data approach) and development of business models for viable commercial oriented products and services.
I also participate in technological platforms such as PLANETIC and the BIG DATA Association. Previously to INMARK, I worked in Ford Motors and Banesto/Santander Bank.